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AU BlogGrowth notes for Australia.
Field notes for Australia, from a senior India team that runs marketing and engineering to a local standard.
Operations
Same-day, not overnight: the India to Australia working overlap
India and Australia share most of the working day, so the hand-off feeling disappears.
4 min read →SearchLocal search for Australian service businesses
For most Australian service businesses, the map pack and local intent are the whole game.
5 min read →PositioningScaling past a stretched local agency
Australian agencies are strong but stretched and costly. There is a way to add capacity without losing the standard.
4 min read →