Plumbers, clinics, trades and professional services in Australia live and die by local search. The map pack, reviews and suburb level intent drive more revenue than any national campaign.
Winning it is specific work: a clean Google Business Profile, consistent citations, genuine reviews and pages built around the suburbs and services you actually want. Generic national SEO misses most of it.
We run local search as its own discipline, because for a service business in Australia, it usually is the pipeline.